How to survive (as a marketer) in a “content tsunami”
By Leadsius So, I question myself how to stand out and be chosen in this growing flood of content? My advice to you: It starts by being excellent. That means that you have to create content that your...
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Content Diversity in Online Marketing
Content Diversity in Online Marketing infographic Related posts Creating Web Content in Five Steps Official Google statement: ranking algorithm updates in April
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Inbound Marketing Campaign Requires Patience
Inbound marketing is all the rage at the moment. It is the notion that you get customers to come to you, rather than you go out and find them. That has been a “holy grail” for business for decades....
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The Growth and Status of WordPress
The Current Capacity of WordPress infographic Related posts Paranoid about social media? If so, it’s your fault Focus mostly on the middle to sell more online
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Using Content Marketing to Enhance Visibility
Content is King! Using Content Marketing to Enhance Visibility and Brand Loyalty (via mydailyservices) This is another story, that ranked high on the search engines today. When it comes to modern...
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Microsoft study reveals content confusion
If you are a woman, hold tight – I am going to upset you…! And if you are a man, sit back, relax and say “I told you so”. Here goes – women cannot multi-task. Research is quite conclusive on this;...
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People want real web content
How much web content is added to the Internet each day do you reckon? Well, the amount of information that Google processes each day would fill a stack of paper which is one million kilometres high –...
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What George Osborne can teach you about web readability
George Osborne, the UK Chancellor of the Exchequer, looked pretty pleased with himself yesterday after delivering a budget speech in which he pulled out a few surprises. Nobody had predicted the...
View ArticleThe Creative Sector in the U.K. Takes Advantage of Digitisation
The bottom line of digitisation and the Internet is surprisingly positive for the creative sector in the U.K. In spite of significant structural changes, the revenues of the five major industries book...
View ArticleContent is more important than style
Whenever businesses consider a new website, their attention goes first to design. Indeed, when you look at web hosting companies who offer things like “instant websites” you will see that their...
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How to increase online customer satisfaction
Posh restaurants have one major difference to the international chains; the posh restaurants hand the menu to you and then once you have made your meal choice, they take the menu away. But those big...
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Music study shows why your customers buy things
Sales training courses would have you believe that there are “eight steps” to selling something. You’ll hear sales gurus talking about the need to establish rapport, to ask questions, to reflect back...
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Too much social media could be bad for relationships
Business is about relationships, we all know that. And thankfully the online world of social media helps you build, extend and maintain relationships in more ways than you imagined possible just a few...
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Boston Marathon Explosion – the Internet response
Every day there are complaints about the Internet and how it has changed society and is making life worse for us. Indeed, there is hardly a week when something like the Daily Mail does not publish an...
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Twitter study reveals hidden depths in 140 characters
Who would have thought that Twitter could be an informational and educational tool better than traditional media? That’s the implication of work by Benjamin Gleason, a researcher at Michigan State...
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Don’t blame Twitter for bad business
Twitter is coming in for a bit of stick today. It turns out that yesterday the world’s financial markets went into meltdown as a Tweet suggested that President Barack Obama had been injured in a bomb...
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Google confirmation: forget SEO
If you are a search engine optimisation specialist, brace yourself, this will be a tough read. If you are a business owner, you too should sit back and wait for it; you are most likely not immune from...
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Don’t believe everything you hear about the Internet
Did you know that only 7% of human communication is verbal? The rest is all non-verbal. I know it must be true, I have been told it hundreds of times. Except of course, it is completed and total...
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The pronouns you use on your website matter
You matter; not just you, personally, but the word “you”. It is significant. Yet much of the Internet uses “we”. “We do this”, “we do that” are the kind of phrases you see all over the web. Indeed you...
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Follow fewer people on Twitter to have more impact
Your friends are more interesting than you. There, I have said it. However, it is true – at least “on average”. The phenomenon of the “friendship paradox” was first identified by Professor Scott Feld...
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